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Discordant note: Music labels spar with film producers over soundtrack costs as monetization opportunities dwindle

New Delhi, April 10 -- Music labels are struggling to monetize their rights, often unable to even recover the amount they shelled out to purchase a Hindi film album. Audio streaming platforms have low... Read More


PVR Inox seeks to widen alcohol sales in select premium markets to combat shrinking audiences

New Delhi, April 9 -- Multiplex chain PVR Inox is seeking licences to serve alcohol at additional premium properties in select markets such as Gurugram and Bengaluru in a bid to combat dwindling footf... Read More


The curious case of big celebrities staying away from endorsements

New Delhi, April 8 -- While it is common for film and sports celebrities to be inundated with brand deals once they gain acclaim in their primary line of work, a handful of names have never been big i... Read More


Baahubali effect: Telugu films eye grand visual effects for pan-India impact

New Delhi, April 8 -- Telugu film stars and makers are increasingly looking to dub their projects in multiple languages to cultivate a wider audience base, and boosting investments in visual effects a... Read More


TV, OTT platforms brace for temporary 20% drop in viewership as ongoing IPL season lures audiences away

New Delhi, April 8 -- Broadcast and video streaming platforms are bracing for the customary drop in viewership during the ongoing season of the Indian Premier League. These services, primarily focused... Read More


Filmmakers peeved by censored version of theatrical movies on streaming platforms

New Delhi, April 2 -- Films released in theatres that then make their way to streaming services are sometimes seeing cuts and modifications, much to the chagrin of the makers who considered these as d... Read More


Indian diaspora drives overseas growth for local OTTs

new delhi, April 2 -- Local video streaming platforms focussed on regional languages and niche target audiences are increasingly getting a substantial chunk of their revenue from overseas Indian viewe... Read More


Overseas markets emerge as big opportunity for local streaming platforms as diaspora seeks more regional content

New Delhi, April 1 -- Local video streaming platforms focussed on regional languages and niche target audiences are increasingly getting a substantial chunk of their revenue from overseas Indian viewe... Read More


Stop the steal: Indian music labels step up action against unlicensed song use by brands and influencers

New Delhi, March 31 -- Music labels in India are stepping up their crackdown on the unlicensed use of songs they own, especially by brands and influencers on social media and in advertisements. The D... Read More


My investments need a personal story that resonates, says Abhishek Bachchan

New Delhi, March 28 -- Actor Abhishek Bachchan, who has invested in a slew of businesses and startups, said he tries to gauge whether a brand has a personal story that resonates with him before decidi... Read More