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New OTTs emerge for niche, regional audiences

new delhi, May 28 -- Despite the abundance of streaming and short-video platforms in India - both foreign and domestic - media and entertainment companies continue with new launches focused on regiona... Read More


Old hits and IPL screenings offer buzz, but not cash for cinemas

New Delhi, May 28 -- As the Bollywood pipeline ran dry, cinemas had turned to re-releases of older hits and screenings of live events like cricket matches to draw footfall. However, their contribution... Read More


Video streaming platforms want to know you better

New Delhi, May 27 -- Video streaming platforms are enhancing their personalisation algorithms to keep viewers hooked, including with bespoke home pages, not just to get users to subscribe and discover... Read More


JOJO, Chull among new OTT platforms serving culturally rooted content to niche, regional audiences

New Delhi, May 27 -- Despite the abundance of streaming and short-video platforms in India - both foreign and domestic - media and entertainment companies continue with new launches focused on regiona... Read More


Why video streaming platforms are obsessed with knowing you better

New Delhi, May 26 -- Video streaming platforms are enhancing their personalisation algorithms to keep viewers hooked, including with bespoke home pages, not just to get users to subscribe and discover... Read More


Long-format content consumption growing on YouTube in India as connected TV penetration deepens

New Delhi, May 26 -- New Delhi: As short-form videos dominate smartphones and attention spans shrink, YouTube is seeing a surprising countertrend in India: surging consumption of long-form videos on c... Read More


What Siddharth Roy Kapur wants: Fresh stories told in unique voices

New Delhi, May 24 -- Siddharth Roy Kapur's work cabin is an ode to the films he grew up on. Nestled in a bustling corner of Mumbai's Khar area, with an entire wall taken up by a window that overlooks ... Read More


Rajkummar Rao's Bhool Chuk Maaf may hit theatres amid OTT row-what it means for small-budget movies

New Delhi, May 22 -- Comedy drama Bhool Chuk Maaf starring Rajkummar Rao and Wamiqa Gabbi may finally hit the theatres this week ahead of debuting on video streaming or over-the-top (OTT) platforms. B... Read More


Single-screen cinemas hold off on property conversion offers even as theatrical business declines

New Delhi, May 21 -- Single-screen cinemas in small towns in the Hindi-speaking belt are continually receiving offers from developers to convert their properties into banquet halls, shopping malls and... Read More


Why aggregation could be a game changer for niche OTTs

New Delhi, May 20 -- With niche streaming platforms, including international players like Apple TV+ and regional services such as hoichoi and Chaupal, now bundled into popular aggregation services, in... Read More